For a deep dive into the world of product marketing, head to the portfolio page. With a comprehensive list of published works and easy navigation, you’ll be able to gain valuable insights and stay up-to-date on the latest industry trends. All the details described in the cases do not violate the rules of the non-disclosure agreement (NDA) contracts with clients.
Marketing Automation for SaaS Fintech Project
Contents 1. Problem statement The SaaS fintech industry is a crowded space, with numerous companies vying for the attention of potential customers. Marketing teams face the challenge of standing out in a crowded market...
Read MoreGlobal FinTech Product
Contents 1. Problem statement Sending money across borders can be a costly and time-consuming process, especially for individuals who don’t have access to traditional banking services. For many people, remittance services are the only...
Read MoreMaximizing Conversions with a Google Ads Campaign
Contents 1. Problem statement The challenge, in this case, is to increase conversions for a product through a Google Ads campaign in English-speaking markets. The highly competitive market makes it difficult to attract the...
Read MoreSEO of IT Services Website
Contents 1. Problem statement When our company launched its IT services website, it faced the challenge of low traffic and poor search engine rankings, resulting in limited visibility and low conversion rates. 2. Background...
Read MoreWebsite optimization. A SaaS solution for web hosting service
Contents 1. Problem statement When we first launched our web hosting service as a SaaS solution, we faced several challenges related to website optimization. Despite having a great product, we found it difficult to...
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