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Growth Hacking for Startups & Enterprises

Data-Driven Strategies for Exponential Growth

Optimize Your Marketing Campaigns with AI

How Influencers Can Skyrocket Your Metrics
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𝗦𝗲𝗿𝗴𝗶𝗶 𝗠𝗮𝗸𝘀𝘆𝗺𝗲𝗻𝗸𝗼 📣

Hello!

🙂

My name is Sergii Maksymenko

Welcome to my portfolio website, where you can learn more about my skills and experience as a Digital/Product Marketing Manager. I have a background in Product Strategy, Digital Marketing, and Marketing Automation.

My marketing strategy focuses on data-driven insights to target the right audience, craft compelling messaging, and leverage effective channels. I implement through a structured plan with measurable goals, track results, and adapt for continuous improvement.

My favorite advertising formats

Display Ads
Banner Ads
Native Advertising
Social Ads
Push Notifications Ads
Search Ads
In-Page Ads
Pop-Under & Pop-Up Ads
Backbutton Ads
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Key Strategy

Connecting brands with customers by perfect Product-Market Fit model.

Product:

  • UX
  • Feature Set
  • Value Proposition

Product-Market Fit

Market:

  • Underserved Needs
  • Target Customer

My Superpowers:

The ability to analyze market trends, customer needs, and competitive landscape to develop effective product and marketing strategies

Experience with tools and platforms for automating marketing tasks and measuring campaign performance

Leading and coordinating efforts across different teams, such as sales, marketing, and product development

Creating and managing product roadmaps that align with company strategy and goals

The ability to effectively communicate with different stakeholders, including customers, partners, and internal teams

My Favorites Frameworks

  • SOSTAC

    This framework stands for Situation, Objectives, Strategy, Tactics, Action, and Control. It is useful for creating a comprehensive digital marketing plan that covers all aspects of the marketing process.

  • AIDA

    This framework stands for Attention, Interest, Desire, and Action. It is useful for creating effective marketing campaigns that focus on capturing the attention of potential customers and guiding them through the sales funnel.

  • 4Ps

    This framework stands for Product, Price, Place, and Promotion. It is useful for evaluating the different elements of a marketing mix and determining how they can be optimized to drive sales.

  • RACE

    This framework stands for Reach, Act, Convert, and Engage. It is useful for developing a digital marketing strategy that focuses on building brand awareness and driving conversions through various digital channels.

  • Inbound marketing

    This framework is focuses on creating valuable content and experiences tailored to the specific interests of your ideal customers, and then using SEO, social media, and other channels to pull them towards your business.

  • Growth hacking

    This framework is focused on testing and experimenting with different marketing techniques to rapidly grow your user base and revenue.

  • Scaled Agile Framework (SAFe)

    This framework is useful for IT digital marketing strategies that are focused on product development and delivery, it helps to align the vision of the product with the marketing strategy and delivery.

  • Product-Market Fit

    Means being in a good market with a product that can satisfy that market.

Skills

Product positioning and messaging
Go-to-market strategy and launch planning
Market research and competitive analysis
Sales enablement and training
Marketing campaign development and execution
Marketing automation and CRM
Marketing analytics and metrics tracking
Industry knowledge and understanding of IT market trends
Strong communication and leadership skills
Strong project management skills
SEO and content creation for online presence
Technical skills in web development (HTML, CSS, JavaScript, JSON, etc.)
WordPress, Elementor, and WooCommerce
A/B testing and Google Analytics
Analytics and metrics (CPL, CPA, CPC, CRR, ROAS, CLV, CAC, DAU/MAU, CLTV, LTV, CTR, ARPU, etc.)

Tools

Analytics

Google Analytics 4, Hojar, Crazyegg, Clarity

Design

Figma

Data

Bigquery, Google Spreadsheets, Zapier, Tableau

Visualization

Google Looker Studio, Tableau, Redash and other relevant visual dashboards

Paid Ads Channels

Google ads, Bing ads, Linkedin ads, TikTok ads

Email

Sendinblue (Brevo), Mailchimp, Unisender, Getresponse, Activecampaign

CRM

Hubspot, Zoho, SalesForce

Competitors

Similarweb

Ad campaigns

Ahrefs, Semrush

Keep In Touch

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